Wednesday, May 1, 2024

Guy Tang Reveals the Secrets Behind His Rainbow-Colored Dye Jobs

guy tang hair color

SALONORY is proud to offer a variety of brilliant new colors and toners from this beloved brand. SALONORY also offers the very best styling and care products from the #mydentity collection, including #MyConfidant Shampoo and Conditioner, #MyControl Medium Sculpting Spray, #MyDirtySide Dry Shampoo and much more. Whether you’re looking for a hair lubricant, hair spray, texture spray or a shimmer spray to give your hair a little pop of sheen, you’ll find it here in the #mydentity selection at SALONORY. When I call him to talk about his inventive colors, he’s just flown back to Los Angeles from Sydney.

Customized Colors We All Dream Of

The photos on his Instagram show he's really able to make hair shine bright like a diamond. Tang says that he always loved photography and thanks his training with a camera for his approach to hair-color. “When you study photography you have to understand the primary colors and the way light hits — everything is about lighting.” Hair-color isn’t so different. Even though we classify hair as “blonde,” “brunette,” or other easy categories, what we see on people’s heads — even in their natural color — is an endless blend of varying shades, pigments, and shadows. If you’ve ever scrolled through Instagram looking for that perfect photo of pastel hair to show your colorist, you’ve likely heard of Guy Tang.

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Guy Tang Direct Dye Hair Color

The Guy Tang's Metallic Obsession line includes Silver and Violet, which launched in November of last year, and Bronze, which launched in April of this one. Each hue is available in permanent and semipermanent variations, meaning there's a wide range of color possibilities, like rose gold, sooty gray, and calming lavender. If you have a passion for hair and, especially, haircolor, there's no doubt you've heard of Guy Tang. Tang took social media by storm through his constant postings of vibrant haircolor finishes in bright, vivid Pravana shades; metallic Kenra hues; and taking Olaplex to the masses by being an ambassador for the bond-building additive. Stylists love the high-performance, vibrant color from #mydentity’s original line, which is why Guy Tang and team has expanded the collection to include plenty of natural — but not basic — shades.

Demi-Permanent Haircolor

His hair-color transformations with rainbow and metallic hair dye make me forget how much I love my natural hair color and almost make me want to book a trip to Los Angeles ASAP. If I were to trust anyone with my curly chocolate locks, Tang would be my colorist of choice. With his playful demeanor, Tang almost makes burning your scalp with bleach and sitting in a salon chair for basically a full workday seem fun. Even beauty influencers like Michelle Phan and Huda Kattan go to Tang for all their bold hair needs. With his line of metallic hair dyes for Kenra Professionals, you can get the metallic hair of your dreams without booking an appointment with Tang himself. However, you won't be able to buy the metallic hair dye at your local beauty-supply store.

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His Paranormal Hairtivity videos make us laugh so hard--but we are also blown away by the artist's incredible talent, skill and charm.

If you’ve searched for #neonhair on Instagram then you’ve seen Guy Tang's work. The line is for hair enthusiasts (aka his #hairbestie community who would honestly book a flight to LA in a heartbeat just to be styled by him) looking to upgrade their hair color and honestly, find their own identity. "Metallic hair color is not for everyone,” Tang once told Allure. “In order to show the dye's true color, the hair needs to be a level-ten platinum." And, to make sure your hair stays shiny and healthy throughout the process, Tang says colorists should use Olaplex with every step in the process. Earlier this year he also launched MyIdentity, a professional hair-color line, allowing salons near you to recreate his creations from metallic lavender to Phoenix-color hair, which looks neon during the day but glows like a firefly under black lights. The Guy Tang #mydentity lineup also includes products that are designed to nourish and revive colored hair, like the #MyRefresh color conditioners. Offered in Tang’s most popular hair color shades, these conditioners work to soften the hair and deposit color at the same time.

Guy Tang also has his own line of hair color and styling products called MyIdentity. "I wanted to create a colour line that fills the void in our industry," he said in an interview with Concept Hair. "I created unique tones like Rose Gold, Silver Smoke and Dusty Lavender that have now become a colour staple and made other companies follow suit. Mydentity will always have a pulse to what's new and hot." "The metallic series has reflective properties that make it glossy and look like tinfoil," Tang tells Allure. "When properly applied to prelightened platinum hair, it can show the iridescent colors pretty well, especially in different lighting conditions." Tang says he's always been fascinated with the way light reflects from objects like diamonds, so he wanted to capture that effect with hair color.

Guy Tang Reveals the Secrets Behind His Rainbow-Colored Dye Jobs

You'll have to find a salon near you on kenraprofessional.com and leave the responsibility up to a stylist. Knowing everything that could go wrong when dying your hair at home, this is probably for the best. The bold and exciting salon brand created by Guy Tang is now available at SALONORY! #mydentity includes highly anticipated products straight from the hair mogul himself, including hair color in a range of ultra-creative shades, toners and styling products to aid in the coloring process and professional hair care products of superb quality.

guy tang hair color

These rich colors will give your client the perfect look if they want to lean into their natural shade along the blonde, red, brown and black spectrums. #Hairbesties, all Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. It’s likely that this obsession with the camera has also helped him be so successful in the social media age. Tang is very open about the fact that color appears differently in real life than it does on camera. “There’s two different types of hair-color — one for editorial and one for commercial wear,” he says. “If you want things to come up on camera, you have to exaggerate the tones.” A subtle pink might come off as blonde on Instagram.

When Tang was taking clients, he says that part of the pre-color consultation with the person sitting in his chair involved figuring out where they wanted their hair-color to shine. When you purchase #mydentity products through SALONORY, you’re eligible for points, promotions and savings! If there is a throughline when it comes to Tang's career(s), it's that he's always promoting a message of acceptance and love, which fans can see for themselves by searching his #HairBesties community and by tuning in to Bling Empire. "I believe in making a difference for this industry. It took me till I was in my 30s to really know myself and embrace who I am," he wrote in an emotional Instagram post in 2018.

He has over two million followers on the site as well as 1.6 million on YouTube where he’s an exuberant educator to colorists all over the world. He’s one of the colorists who have helped make bold, unnaturally-hued hair so popular. An obviously busy man at the salon, Tang is also busy in our industry “sharing.” He is a top educator, giving up details and formulas for his magnificent finishes both on stage and in his many breathtaking posts.

Hair-care obsessives may have recognized Tang from his YouTube channel, which he used to educate colorists all over the world on how to achieve perfect rainbow-colored hair — and helped make bold, unnatural hair color popular in the process. He has also been called "the original King of Balayage." When asked where he gets his trend-setting inspiration, Tang told Allure, "You know, I don't follow trends...That's probably why." I created #mydentity because I wanted to customize colors we all dream of — colors that are missing from today’s haircolor.

While he may be best known as a beauty industry giant, Tang is also hard at work building up a successful career as a music artist. In fact, he recently dropped a new music video for his song "Gimme What I Want." Other gems include "Twilight" and "Midnight." #Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Shop an impressive lineup of hues from the Natural Ice Series, Dream Series and Naked Series.

So much that he’s stopped accepting clients unless they agree to be part of his educational YouTube series. Tang moved to Los Angeles seven years ago and his oldest hair-color transformation on his YouTube channel is from May 2014. In addition to the Natural Ice Series, SALONORY offers the new shades from the #mydentity Fashion and Signature Series lines. Explore the Fashion Series for an assortment of striking permanent and demi-permanent shades in red, blue and violet. But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity — because when you know who you are, you have the courage to do anything you dream of. We were first introduced to the concept back in February, but ever since, we've seen it transform (get it?) into a viral sensation.

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